There are four main features which help a company look to see which type of culture it should have in its organisation. These are;
Steady State – This included most of the company, including the finance department, human resource department and offices. This is where the job is a routine and can be planned out, unlike say the management and marketing departments who will always have to be following change and reacting to keep up with competitors.
Innovation – This includes things which change the company, so it can involve anything which cause disturbance within an organisation, such as planning, changes of budgets, research and development and even the marketing of a business.
Crisis – This is mainly the management, where they have to be aware of change and quickly react to crises, whether that is a big competitive move, or a natural disaster.
Policy – The way the organisation is run, the standards it has to go by and the rules it makes.
These all fit into cultures in a nice way, the following diagram shows this;
Working out principle activity an organisation is allows us to see which type of culture would be the most efficient for an organisation. As ever though, it may not be the case in all situations. It needs to be remembered that flexibility in culture will help a lot, so an organisation can have different cultures in different areas, giving all of the employees what they need and the environment which they thrive in.